Kunal Mukhopadhyay

Archive for the ‘Technology’ Category

Digital B2B sales process

In Blogging, Technology on November 3, 2010 at 10:08 pm

“If B2B sales teams reduce the amount of face-to-face selling time in favor of more efficient sales models using the Web and telephone, will B2B buyers be receptive?” asks Richard Lesser in a recent post at the Acquiring Minds blog. You bet they will, he answers: “In fact, B2B buyers have been driving this change for some time—and the pace is accelerating.”

Therefore, it’s time to toss out old lead-gen techniques and turn your sales process digital, Lesser argues. Here are his reasons why:

The buying process now begins online—and so do sales meetings. “Given that most buying is initiated with online search, buyers are naturally becoming more accepting of interactions with sales via Web conference, email and online chat,” Lesser notes. Above all, they seek a quick response—not a future meeting.

Digital buyers prefer data to voice. “The buyer favors producing content that is written (data) and not spoken (voice),” Lesser explains, because he or she is likely on email, Facebook and LinkedIn at home and at work. And today’s B2B communication is not only data-driven but also mostly mobile.

Buyers are not in the office. They’re in motion: “The door to your customer is opened through their mobile device, and not a fixed-position PC,” Lesser states.

Buyers are time-starved. Meeting face-to-face is becoming less frequent due to jam-packed business schedules.

The world (of buyers) is flat. “Evaluation teams are dispersed across the country and even around the world,” Lesser points out. Meeting face-to-face with them at any one time has become well-nigh impossible.

The Po!nt: Fire up that mobile device. If you haven’t already done so, it’s time to turn your B2B sales process digital—to better serve on-the-go buyers in a time-strapped world.

Source: Acquiring Minds.

Preventable or not?

In Blogging, Sweden, Technology on May 24, 2010 at 12:01 pm

Last week there was a thunderstorm in the area that took out the electricity for a good couple of hours.

My first thought was – 2010 and they STILL haven’t figured out a way of preventing power loss everytime a storm goes through. And they talk about sending man to Mars…..

I had to pull out all the power cords, telephone lines etc. It was storming pretty bad and lightening struck somewhere within 1km radius (yes I was counting!)

When the power came back on – the internet was Kaput. I was too tired in the evening to bother so I waited till the next morning. And of course – it was still out of order. Called it in. “We’re working on it” was the answer. This was Friday morning. End of Friday. Whole weekend goes by. No internet. It’s Monday afternoon now – still waiting. Have called in again. They are still working on it.

More than 60% of banking in Sweden (I cannot remember if the figure is correct/updated but I remember seeing it somewhere) is done online. It is the age of WEB 2.0. Social networking. E-business. Email.

And it takes freaking FOUR days to fix the internet connection? What is this? The middle-ages? What part of “Hi-speed highway” did the people repsonsible for planning miss out on?

Granted that “natural catastrophe” is unpredictable. But safety measures, back-up plans and prevention tactics is not, is it?

Storms and weather irregularities cannot be prevented. I wonder if STUPIDITY is to be included in that category.

Very annoyed.

Personal Genomics Could Change Health Care

In Blogging, Globalization, Technology on May 18, 2010 at 1:12 pm

Several months after deciphering his genetic code last year, Stanford bioengineer Stephen Quake approached a cardiologist colleague. Early analysis of his DNA had flagged a rare genetic variant as potentially linked to heart problems. The variant, in fact, was located in a gene linked to sudden cardiac death in athletes, so physician Euan Ashley suggested Quake visit his office for some follow-up screening. Inspired by that meeting, the scientists spent the next year figuring out how to examine his genome in a way that would be meaningful to both Quake and his doctor. The result–published today in The Lancet–is the most comprehensive clinical analysis of a human genome to date, highlighting both the medical potential of genomics and the hurdles that remain. Scientists are moving their focus from the technical hurdles of sequencing itself to what they say that will be a much more difficult task: analyzing the content of genomes to better understand human disease and the health risks of the individual.